Blog
Field notes
What we've learned from reviewing a lot of ads, written down so you don't have to learn it the expensive way.
September 29, 2026 · 3 min read
A pre-flight checklist for reviewing a first cut
Four passes, about ten minutes, one person holding the pen. How to review a first cut so your notes improve the ad and your revisions don’t go on typos.
September 3, 2026 · 4 min read
UGC vs. influencer marketing: which do you need?
They share a ring light and very little else. How the two differ on cost, control and measurement, and how to choose when the budget only covers one.
August 11, 2026 · 4 min read
How to become a UGC creator
A phone, three sample ads and the habit of reading the brief will take you further than a big following. Here’s the route we’d suggest.
July 14, 2026 · 4 min read
Subtitles and resizing for each placement
One good video can run in a lot of places, as long as someone adapts it first. A practical guide to aspect ratios, safe zones and readable subtitles.
June 16, 2026 · 4 min read
How many creatives should you test per month?
The number comes out of your budget and your cost per purchase, and the maths fits on a napkin. Here’s the formula we use, with three worked examples.
May 19, 2026 · 4 min read
Usage rights and whitelisting in plain English
Paid usage, perpetuity, whitelisting: what these words usually mean, what to ask before signing, and why your contract has the final say.
April 14, 2026 · 4 min read
Hook writing for short-form ads: ten patterns to try
The first couple of seconds decide whether anyone sees the rest of your ad. Here are ten hook patterns we reach for, with an example of each.
March 10, 2026 · 4 min read
How to write a creator brief that works
A good brief fits on one page and answers what a creator would ask if you were standing in their kitchen. Here’s what goes on that page and what stays off it.
Your next winning ad starts here.
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.