Creator campaigns
Borrow an audience that already trusts someone
When you want more than the video. We find creators whose followers look like your buyers, then manage the whole campaign from outreach to reporting.
Three ways in
Pick the size of the bet
Product seeding
Send product to well-chosen creators with no strings, and see who genuinely loves it. Low cost, high signal.
Paid partnerships
Agreed deliverables on the creator's own channels, with fixed fees and approvals built in.
Partnership ads
Run your ad spend through a creator's handle, so paid media arrives with their trust attached.
Casting
Followers are vanity. Fit is the job.
We ignore the big number and look at the audience underneath it: where they are, what they buy, and whether they really comment.
- Audience location and demographics
- Real engagement, with fake followers filtered out
- Past brand work and conflicts checked
- Shortlists you approve before anyone is contacted
How it works
We run it, you see everything
- 1
Plan
We agree goals, budget and audience, then build a shortlist together.
- 2
Launch
Outreach, contracts, shipping and content approvals are all handled for you.
- 3
Learn
Tracked links and codes show what worked, ready to feed into your next round.
Discovery
A hand-picked shortlist instead of a spreadsheet of handles.
Management
One point of contact, however many creators are involved.
Reporting
Reach, clicks, sales and cost per result in one simple view.
Customer stories
What the campaigns did
We spent two years hiding the hard part of using retinol. The best ad we’ve ever run is a woman showing us her dry patch.
We’d spent a year trying to describe the taste. One creator saying “huh, okay” and going back for another sip did more than all of it.
Our lawyer used to be the busiest person in marketing. Now she mostly sends back thumbs-up emojis.
Sample stories and figures, shown for illustration.
- 640+
- brands served
- 48,000+
- videos delivered
- 4.9
- average brand rating
- 4%
- of applicants accepted
FAQ
Questions, answered
With UGC you pay for the video and run it yourself. With a creator campaign you also pay for access to the creator's audience, so they post it to their own followers.
We look at who follows them and how those people engage, rather than at the size of the follower count. You see every shortlist before anyone is contacted.
Yes. With the creator's permission we set up partnership ads, so your paid spend runs from their account, usually for 30 days at a time.
Each creator gets a tracked link and a code, and we report on reach, clicks, sales and cost per result in one place.
Your next winning ad starts here.
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.