UGC creation
Ads made by people, not production lines
Tell us what you sell. We'll match you with creators who already love your category and deliver ready-to-run videos in 7-10 days, from $26 each.
Matching
We cast it like a real ad
Anyone can send you a list of people with phones. We look at who your customer is, then find creators who could plausibly be their friend.
- Age, location, language and lifestyle fit
- Real experience of your category
- You approve every creator before they start
- 96% fit
Theo Whitfield
Tech creator
- 92% fit
Sofía Reyes
Food & drink creator
- 88% fit
Aisha Rahman
Skincare creator
What you get
Finished ads, or the raw ingredients
Ready-to-run ads
Scripted, shot, edited and captioned, with several hooks to test. Upload to your ad account and press go.
Raw footage and photos
All the takes, b-roll and stills, for your in-house editors. Good for building a library you can keep cutting for months.
How it works
From brief to first cut in about a week
Three steps. Most of the admin is ours, and the rest takes less time than writing the email asking someone else to do it.
Tell us what you need
Answer a few questions, or forward us your notes and we will turn them into a proper creative brief. Hooks, angles and reference ads come as standard.
A strategist reviews every first brief
New brief
About 60 seconds to finish
- Product
- Glow night serum, 30 ml
- Goal
- Paid social, Meta and TikTok
- Who it is for
- Women 28-45 with sensitive skin
Pick your people
Vetted creators apply within 24 hours. Watch their reels, check their rates, and accept the ones who feel right. We handle contracts and shipping.
No collaborations on your first campaign? First month back
14 creators applied in the last 6 hours
Aisha Rahman
Dubai · $110
Chloe Martin
Paris · $85
Ngozi Bello
Toronto · $95
Approve, then run it
Finished videos land in 7-10 days. Request changes as often as you need. When you approve, the creator gets paid and the rights are yours.
Delivered in every format you asked for
Approved
Creator paid, rights attached
New brief
About 60 seconds to finish
- Product
- Glow night serum, 30 ml
- Goal
- Paid social, Meta and TikTok
- Who it is for
- Women 28-45 with sensitive skin
See it
Made by the network
A network that never sleeps
Native voices in every market you sell in
Hover a country to see who is there. Choose a hub to meet them. No dubbing, no translated scripts, no one pretending to be from Ohio.
- 56,000+
- vetted creators
- 33
- countries
- 28
- languages spoken natively
Every category
People who already love your category
We cast from inside your world, so nobody has to fake an interest in protein powder.
Pricing
Videos from $26, and no surprises
One monthly plan, then the creator's own rate. You can see exactly where every dollar goes, and creators keep everything they quote.
- Paid usage rights included
- Revisions until you approve
- Payment held until you are happy
- Cancel any time
Estimated monthly total
$1,481
- Spark plan
- $249
- Creator fees, incl. 12% handling
- $1,232
- All-in per video
- $148
An estimate, assuming 2 videos per creator. Rates vary by creator.
Why UGC
Why this works when banners don't
It looks like the feed
Polished ads get skipped on reflex. A person talking to their phone gets a second look, and that second is the whole game.
It borrows trust
People believe people. A real opinion from someone with nothing to prove beats your best tagline.
It keeps up
Ads tire quickly. UGC is fast and affordable enough that you can replace creative before performance drops.
The small print, in big print
Handled, so you don't have to
Vetted and rated
Around 4% of applicants are accepted, and every job is rated by the brand.
Contracts and payments
Agreements, tax forms and payouts are all handled in one place, with funds held until you approve.
Usage rights included
Every video comes with paid usage rights for your channels and ads, with no extra licence fee.
Customer stories
What happens after the brief
We spent two years hiding the hard part of using retinol. The best ad we’ve ever run is a woman showing us her dry patch.
We’d spent a year trying to describe the taste. One creator saying “huh, okay” and going back for another sip did more than all of it.
Our lawyer used to be the busiest person in marketing. Now she mostly sends back thumbs-up emojis.
Sample stories and figures, shown for illustration.
- 640+
- brands served
- 48,000+
- videos delivered
- 4.9
- average brand rating
- 4%
- of applicants accepted
FAQ
Questions, answered
UGC stands for user-generated content: short videos made by real people rather than a production company. It works because it looks like the rest of the feed. People are far more willing to listen to someone who sounds like a friend than to something that is obviously an ad.
You write a short brief, or we write it with you. Vetted creators apply within about 24 hours, you choose the ones you like, we ship them your product, and finished videos arrive in 7-10 days. You approve everything before a creator gets paid.
Creators set their own rates, from around $26 per video depending on the market and the format. You pay a monthly plan for access and support, then the creator's fee plus a small handling fee. The pricing page has an estimator that gives you a real number in about ten seconds.
You do, for advertising. Paid usage rights are included as standard on every video, with no extra licence fee, and you can run them across your own channels and paid social. Whitelisting from a creator's own handle is an optional extra.
Tell us why and the creator will fix it. Revisions are included until you approve, and payment is held until you do. If your first campaign does not produce a single collaboration, we refund your first month.
Yes. We have native-speaking creators in 33 countries, so you can run one brief across several markets without dubbing or translating your way through it.
You can ship directly or send us a batch and we will distribute it. For apps and digital products, we set up test accounts and handle access instead.
Your next winning ad starts here.
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.