Creators by niche
Beauty & makeup UGC that doesn't feel like an ad
Beauty is the original UGC category. The bar is high, and the audience can spot a paid script in about a second.
What works
Three angles we keep coming back to
1
Shade range on real skin
We cast across tones on purpose, so one brief returns swatches your whole audience can see themselves in.
2
Get ready with me
Long, chatty formats hold attention, and the product appears as part of a real morning.
3
The wear test
"Eight hours later" footage answers the only question that really matters.
Formats
What to ask for
- Get ready with me
- Swatch reel
- Wear test
- Dupe comparison
Hooks
Openers to steal
- “This is the only mascara that survived my commute”
- “Doing my whole face with one product”
- “Hour eight. Let us see if it held up”
Samples
How it might look
Lagos
São Paulo
StockholmStart your first beauty & makeup brief
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.