Creators by niche
Baby & family UGC that doesn't feel like an ad
Parents trust other parents, ideally ones who are slightly more tired than they are.
What works
Three angles we keep coming back to
1
Solidarity first
Open with the shared struggle. The product arrives as relief, not as a pitch.
2
Stage-specific casting
Newborn, toddler and school-age parents have different worries, so we cast accordingly.
3
Safety handled carefully
Every brief covers child-safety and consent rules, and we check them on review.
Formats
What to ask for
- Morning chaos
- Mum or dad review
- What I would actually buy again
- Day in the life
Hooks
Openers to steal
- “What I wish someone had told me at week two”
- “Three things that survived my toddler”
- “Bedtime took two hours until we tried this”
Samples
How it might look
Sydney
Lagos
São PauloStart your first baby & family brief
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.