Creators by niche
Pets UGC that doesn't feel like an ad
Pets can not be scripted, and that is the point. The reaction is the proof, and the audience will watch it twice.
What works
Three angles we keep coming back to
1
The pet is the talent
We cast on the animal as much as on the owner. A dramatic beagle is a real asset.
2
Vet-adjacent trust
Vet nurses and trainers add credibility for food and supplements.
3
Problem to peace
Scratching, anxiety and shedding are emotional topics, so lead with the owner's relief.
Formats
What to ask for
- Taste test
- Day with my dog
- Trainer tip
- Rescue story
Hooks
Openers to steal
- “My cat refuses everything except this”
- “Vet nurse here, this is what I feed my own dog”
- “We tried it for a month. This is Biscuit now”
Samples
How it might look
Manchester
Lagos
São PauloIn the wild
A pets story
Sample stories and figures, shown for illustration.
Start your first pets brief
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.