Creators by niche
Skincare UGC that doesn't feel like an ad
Skincare buyers have been promised everything already. What they trust is a person with real pores, a real routine, and a bathroom mirror.
What works
Three angles we keep coming back to
1
Show the texture
Close-up application does more work than any claim. We brief creators to shoot in window light, not ring light.
2
Time it honestly
Week-by-week diaries outperform instant reveals, and they keep you on the right side of ad review.
3
Lead with the skin concern
People search for what bothers them. Open on the problem, in their words, before you show the bottle.
Formats
What to ask for
- Routine walkthrough
- Texture close-up
- 30-day diary
- Dermatologist-style explainer
Hooks
Openers to steal
- “I stopped doing this one step and my skin calmed down”
- “Three things I wish I knew before buying retinol”
- “My sister stole this from my bathroom, so here is a review”
Samples
How it might look
Dubai
Lagos
São PauloIn the wild
A skincare story
Sample stories and figures, shown for illustration.
Start your first skincare brief
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.