Creators by niche
Health & wellness UGC that doesn't feel like an ad
Wellness ads live or die on credibility, and on staying within what you are allowed to say. We brief for both.
What works
Three angles we keep coming back to
1
Ritual over result
A believable morning routine carries more weight than a dramatic claim, and it passes review more often.
2
Specific people, specific lives
Night-shift nurses and new mums are more persuasive than a generic wellness influencer.
3
Compliance built in
Claims guidance goes into every brief, so creators do not improvise something your legal team has to pull.
Formats
What to ask for
- Morning routine
- Honest 30-day review
- Ingredient explainer
- Day in the life
Hooks
Openers to steal
- “What I take every morning, and what I stopped taking”
- “I am a night-shift nurse, here is what actually helps”
- “One month in, here is my honest take”
Samples
How it might look
Toronto
Lagos
São PauloIn the wild
A health & wellness story
Sample stories and figures, shown for illustration.
Start your first health & wellness brief
Send us a brief today and have your first videos in about a week. If your first campaign produces no collaborations, your first month is on us.